SPRUCE UP! Champagne Club was founded in 2005 by champagne icon Kåre Halldén. Kåre Halldén made his first adventure trip to Champagne in the early 1990s and has since worked to spread knowledge and inspiration about the world's most fun bubbles to as many people as possible. Over the years, SPRUCE UP! Among other things, he was the first to introduce small-breeding campaigns on a broad front in Sweden, and arranged a large number of trips to both Champagne and other bubble districts, in, for example, Spain and England. The Champagne Club organizes tests on a regular basis. Kåre Halldén is also a writer. He has written fact books about Champagne and the wine crime series, which has also been translated into a number of different languages.