Zero Waste Fashion by LataSita
From Kolkata, India comes Meghna Nayak. A former journalist, Meghna has created an ethical and zero waste fashion brand. LataSita by Meghna Nayak is about waste management through Zero-Waste Fashion. The organisation has created a process for making clothes using raw materials sourced directly from people’s wardrobes. They source sarees from women all over India, resulting in a one of a kind closed-loop and zero-waste production process.
The ‘Send Us Your Saree’ campaign encourages women to send their sarees to rework into brand new clothes. Meghna Nayak says that they have worked with thousands of sarees and countless pieces of old fabric, saving it from landfill and from lying unused and deteriorating.
LataSita has been featured in the media including Times of India, Times Trends, Taipei Times, India Today, and The Mint, and was awarded by Scroll and Eco India in the Doing Your Bit contest.
This afternoon will be a rare opportunity to get up close and personal with this international fashion icon and to learn about her journey in her own words. Food and wine will be provided. Please register by sending an email to [email protected].
Megna Nayak will be in Stockholm for two fashion shows at Namaste Stockholm Festival on May 25. See the full program and find out more at www.indiaunlimited.se
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