Sometimes useful innovations are rejected by the market, managers and sometimes the developers themselves for reasons that appear on the surface to be irrational – like when Xerox invented the modern personal computer in 1973 but chose not to market it. In this 45-minute workshop, Andrew Hennigan explains the reasons why these products were rejected and how by studying these reasons we can avoid repeating the same mistakes with our own innovations.
Andrew Hennigan is a Lecturer, Speaker Coach and Writer based in Stockholm. As a lecturer he speaks in universities, business schools and companies mainly about topics related to ethical influencing — the art of obtaining the cooperation of other people without resorting to manipulation. Concretely this includes how to speak persuasively, how to build an effective network, how to “sell” your ideas and especially how to present disruptive ideas. As a coach and mentor he focuses mostly on speaking effectively with the least possible effort. In addition he works pro bono as one of the speaker coaches at TEDxStockholm. As a writer he has written a book about networking and has worked as a freelance journalist, writing about innovations and startups. He is also a writer for hire, writing posts, articles, speeches and even books for other people.Back to all Events