FOUNDER FACTORY: PR Secrets for Scaleups
Learn the PR-secrets behind landing press coverage for your scaleup
About this event
Getting journalists’ attention can be difficult in today’s oversaturated news front, yet it remains crucial for the growth of any scaleup. During this 2 hour masterclass, PRLabs founder Matias Rodsevich will be sharing the tools for securing constant relevant media coverage.
With a vast background in PR, from managing PR for IBM and Google in Argentina to founding one of the leading PR agencies in Western Europe, Matias will share all the do’s and don’ts of PR. Attendees can expect an interactive session, not only gaining knowledge about how to constantly get media attention, but to practice and get feedback on media pitching techniques and understand the PR strategies behind leading scaleups and tech companies.
About the speaker:
Matias Rodsevich is the author of the book The PR Paradox and has more than 10 years of experience in the PR industry — from managing PR for IBM and Google in Argentina, to founding his own agency and community with over 1200 members. With his broad background he possesses unique expertise in the area of media training for startups and scaleups.
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