Inspired by a famous New Yorker cartoon, Andrew Hennigan’s latest talk explores the question of how to monetize something that people are used to getting free, or perhaps something that is generally thrown away. This interactive session will inspire you to think differently about doing business in a circular economy.

Monetizing has come to be crucially important in the Internet-enabled startup world, where many companies begin by providing a free service to generate leads, then generate revenue later. But people have been creating business opportunities from unlikely resources since long before the Internet. People have also been implementing something-as-service models since Rolls Royce offered jet engines in a “power by the hour” deal back in the 1960s. Others have found a way to extract value by discovering that one person’s waste is another person’s resource, enabling a more circular economy for sustainability.

In this session we will look at some curious examples, both historical and contemporary, and also discuss different alternatives to revenue generation. Plus, of course, we will brainstorm some ways to monetize the elephant.

About the speaker:

Andrew Hennigan is a Lecturer, Speaker Coach and Writer, delivering lectures, workshops, training and one-to-one coaching about speaking, writing, networking, influencing, reputation, social media, digital marketing, culture & innovation.